The parade on August 15th in Sand in Taufers is a highlight of the summer and attracts numerous visitors to the picturesque village of Sand in Taufers every year. This day, dedicated to the Feast of the Assumption, combines religious traditions with vibrant customs, offering a unique glimpse into the cultural diversity of the region.

The festive day begins in the morning with a solemn mass at the parish church, held in honor of the Virgin Mary. The church is beautifully decorated, and the faithful attend in their traditional costumes, adding a special radiance to the celebration. After the mass, the parade forms and proceeds through the streets of Sand in Taufers starting at 11:30 AM.

The parade itself is an impressive spectacle that brings the rich history and culture of the Ahrntal valley to life. Various clubs, brass bands, rifle companies, and traditional costume groups from the surrounding area participate, dressed in magnificent, traditional outfits. Particularly striking are the costumes of the participants, often adorned with elaborate embroidery, lace, and hats, varying depending on their place of origin.

A special highlight of the parade is the festively decorated wagons, drawn by horses. These wagons often depict scenes from rural life, craftsmanship, or religious motifs and are lovingly adorned with flowers, branches, and other decorations. The spectators along the streets are delighted by the colorful displays and the joyful atmosphere.

The parade is accompanied by marching music played by local brass bands. The powerful sounds of the brass music fill the air and contribute to the festive mood. It is a moment of pride and community, where the residents of Sand in Taufers and visitors come together to celebrate traditions and faith.

After the parade, participants and spectators often gather for a cozy get-together at the summer festival of the Volunteer Fire Department of Sand in Taufers, held in the festival pavilion. Regional specialties are served, and the festivities continue into the evening, accompanied by music, dancing, and conviviality.