Far away from the big department stores and removed from the hectic pace and long lines of the big city, it is not necessary to do without comfort. Because the stores and shops in the Ahrntal Valley provide everything that is needed and even offer a plus in quality. Many products are made locally by farmers. Foodies will enjoy the weekly farmers' markets, where they can try some of the local produce, including a wide selection of different cheeses made with berries and mountain herbs.